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Resources to help you bootstrap your branding efforts and get those business processes in order.
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May 25, 2022
10 min read
The Ideal Customer, or How To Stay Sane, Focused And On Budget
Did anybody ever ask you, who your target customer is, and your first thought was, "What now? I don't care who my customers are, I can do x, y, z for anybody."? Let's think about who that mythical "target customer" is and if they matter all that much.
May 18, 2022
10 min read
What Is A Brand And Why It Matters For Your Small Business?
